Arsenal called out for Twitter betting ad next to Junior Gunners' post
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New rules to prevent football clubs exposing children to gambling websites and betting offers by promoting them on their social media platforms come into force next month.
But the restrictions imposed by the Betting and Gaming Council will only apply to its members, which are gambling firms based in the UK.
An analysis by Sportsmail suggests fourteen top-flight clubs currently have betting partners or sponsors not covered by the rules, leaving them free to keep displaying the adverts and promotions.
Arsenal have been criticised for promoting gambling offers on the club's Twitter feed
It will now be up to Premier League clubs and their overseas partners to decide if they are going to follow the best practice.
This weekend, three Premier League clubs with overseas betting partners - Newcastle United, Burnley and Arsenal - were pushing gambling offers to fans, ahead of matches.
New rules are designed to protect children from betting adverts but Arsenal positioned a gambling promotion next to a Junior Gunners' tweet, attracting criticism
Betting companies are one of the mainstays of sponsorship in the Premier League, with deals across the division worth more than £70m per year.
Sponsorship covers everything from matchday and training kit, as well as pitch side hoardings and online profile.
There is widespread concern about the exposure of children to gambling brands through football and where advertising appears on social media, often endorsed by the club, it is a direct pitch to youngsters viewing those channels.
On Saturday, Arsenal promoted a Super Boost offer with its 'official betting partner' directly above a retweet from the Junior Gunners, featuring a young mascot giving a virtual team talk to the players before their game against Leeds United. The ad attracted sharp criticism from an MP who campaigns for tighter regulation on gambling.
The advert would fall foul of the new rules from the Betting and Gaming Council, which come into force from March 1, but it would not be restricted because the firm involved is not under the BGC's jurisdiction, a spokesman for the representative body told Sportsmail.
In fact, the majority of clubs' gambling partners are not covered by the BGC code. The Premier League will now discuss the best-practice guidelines with clubs and the BGC is hoping they are adopted throughout the league.
Brigid Simmonds, chairman of the BGC, said: "Football clubs are an important part of the sporting fabric of this country, followed by millions of all ages on social media.
"Our members rightly have a zero-tolerance approach to gambling by under-18s, so as an industry we are understandably concerned that children may be exposed to betting adverts on Twitter.
✅ Four consecutive home clean sheets
But the restrictions imposed by the Betting and Gaming Council will only apply to its members, which are gambling firms based in the UK.
An analysis by Sportsmail suggests fourteen top-flight clubs currently have betting partners or sponsors not covered by the rules, leaving them free to keep displaying the adverts and promotions.
Arsenal have been criticised for promoting gambling offers on the club's Twitter feed
It will now be up to Premier League clubs and their overseas partners to decide if they are going to follow the best practice.
This weekend, three Premier League clubs with overseas betting partners - Newcastle United, Burnley and Arsenal - were pushing gambling offers to fans, ahead of matches.
New rules are designed to protect children from betting adverts but Arsenal positioned a gambling promotion next to a Junior Gunners' tweet, attracting criticism
Betting companies are one of the mainstays of sponsorship in the Premier League, with deals across the division worth more than £70m per year.
Sponsorship covers everything from matchday and training kit, as well as pitch side hoardings and online profile.
There is widespread concern about the exposure of children to gambling brands through football and where advertising appears on social media, often endorsed by the club, it is a direct pitch to youngsters viewing those channels.
On Saturday, Arsenal promoted a Super Boost offer with its 'official betting partner' directly above a retweet from the Junior Gunners, featuring a young mascot giving a virtual team talk to the players before their game against Leeds United. The ad attracted sharp criticism from an MP who campaigns for tighter regulation on gambling.
The advert would fall foul of the new rules from the Betting and Gaming Council, which come into force from March 1, but it would not be restricted because the firm involved is not under the BGC's jurisdiction, a spokesman for the representative body told Sportsmail.
In fact, the majority of clubs' gambling partners are not covered by the BGC code. The Premier League will now discuss the best-practice guidelines with clubs and the BGC is hoping they are adopted throughout the league.
Brigid Simmonds, chairman of the BGC, said: "Football clubs are an important part of the sporting fabric of this country, followed by millions of all ages on social media.
"Our members rightly have a zero-tolerance approach to gambling by under-18s, so as an industry we are understandably concerned that children may be exposed to betting adverts on Twitter.
✅ Four consecutive home clean sheets
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